101 Contrarian Ideas About Advertising eBook Bob Hoffman
Download As PDF : 101 Contrarian Ideas About Advertising eBook Bob Hoffman 
The curious world of advertising is revealed in 101 delicious bite-size pieces that will have you nodding your head and laughing out loud. From the author of the popular blog, The Ad Contrarian.
101 Contrarian Ideas About Advertising eBook Bob Hoffman
I enjoy books with the audacity to speak the truth.Or at least the truth as seen by the author.
You don't have to agree with everythng a writer puts down in print to admire and respect him.
All you need is the knowledge that he arrived at his opinion by giving some concerted thinking about the subject.
Some things I knew Gary Halbert was wrong on. But he is still often praised because he put his opinions out there and why he thought them.
I feel the same way about Mr. Hoffman.
If you are in advertising I think you will find this book refreshing.
Hoffman smashes some often repeated phrases while giving the reasons people that believe in them are wrong.
If you can, get the Kindle version so you can set it on the audio option to be able to listen to it as you relax is my suggestion. Then relax and enjoy.
Product details
|
Tags : 101 Contrarian Ideas About Advertising - Kindle edition by Bob Hoffman. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading 101 Contrarian Ideas About Advertising.,ebook,Bob Hoffman,101 Contrarian Ideas About Advertising,Amazon.com,BUSINESS & ECONOMICS Advertising & Promotion,BUSINESS & ECONOMICS Marketing General
People also read other books :
- Adventures of a Biographer eBook Natalie S Bober
- Love Unbound edition by Angela Castle Contemporary Romance eBooks
- Haunting Charlie Witches of Palmetto Point Wendy Wang Books
- ZOOBOTIC The World Most Dangerous Petting Zoo SCIENCE FICTION edition by Russell Corey Children eBooks
- Tao The Watercourse Way eBook Alan Watts
101 Contrarian Ideas About Advertising eBook Bob Hoffman Reviews
It is worth reading. This guy has a a very entertaining blog. He know how much BS that passes for wisdom. I think he a a sober alternative to the all the "Experts" today. One of his observations I liked was on brand building. He observed that there are very few brand that can be pointed to as being build by Digital ad, Blogs, Twitter, Instagram. Yet, so many people are fooled into wasting their company's money on some very weak media.
This is a great book. It is better than Cats. I am going to read it again and again.
To be a bit more serious, I hate advertising. I am advertising resistant, and I always TIVO past commercials and I use Adblock on Firefox to avoid most online advertisements. I throw away all ads I get in the mail without reading them, including those from Macy's, which I probably shouldn't do, because sometimes they have great deals on clothing and my wardrobe could stand some improvement. I despise all DVDs that include previews of other films that I can't skip past, because when I want to watch a film, I want to watch a film I paid for, dammit, not an ad for a film I didn't want to watch. The first thing I do when I read Esquire or any other magazine is to rip out all of the ad inserts. I rudely hang up on all telemarketers, including the ones calling about clean air and water, which is something that I am generally in favor of. The one time I yelled, really yelled, at my mother is when she scheduled me for an appointment with a Rainbow vacuum cleaner salesman so she could get a vacuum cleaner attachment for free. And whenever the Lexis salesman shows up at the office trying to sell law treatises (I am a lawyer) that I don't want, I revel in glee when I crush his heart telling him I'm not interested in what he's peddling. It's like watching Willie Loman in "Death of a Salesman" die, just a little bit, with every lost sale. I even bought the first three seasons of Mad Men last year during 's Black Friday sale for ten bucks each, and I haven't bothered to watch more than one-and-a-half episodes.
But I like Bob's perspective from the trenches of advertising. His writing is witty and has a no-nonsense attitude. He reveals that what many ad agencies do is to advertise themselves to sell their services to companies that buy into bizarre concepts of branding and "communicating" with consumers via Facebook campaigns and that these companies buy into this nonsense, listening to their marketing departments, and spend a great deal of money on something that doesn't work. This is a great book about advertising for people who don't like advertising.
An excellent collection of commentary on current marketing beliefs. Very funny, very wise.
Bob is the little child who points out that the emperor is wearing no clothes, while too many of his advertising colleagues go along with the hype because it pays their salaries. This man has a great sense of humour, plenty of relevant agency experience, courage. And his position is ethical, he cares about advertising/marketing and the consumer - the same can't be said for so many consultants peddling hype and fads to unwitting marketers.
Professor Byron Sharp.
Before I decided to go into advertising for my career, I studied formal logic, rhetoric, and debate in college. It turns out this is a terrific background for a copywriter and an ad professional, because I actually use my training nearly every day on the job. How many Philosophy majors can say that!?!?!? However, I have often caught myself drinking the hype that the ad industry serves in 40 oz bottles. Diligently reading Bob Hoffman has helped put me back on the straight and narrow.
Bob Hoffman is an ad agency owner and a popular advertising blogger at "The Ad Contrarian." He is known for his hilarious skewering of the BS that inundates the advertising industry. Over the years, he has become my favorite advertising blogger because of his ability to think critically. Critical thinking and logic are two faculties in short supply in our industry, and Bob is always a refreshing read.
So I was very happy to see his new book for sale. This book is an edited collection of posts from his blog. Bob Hoffman's perspective is terrific because he continually digs into various heaping piles of advertising hype to discover nuggets of truth. And if he doesn't find any, he's not afraid to say how bad it stinks.
There's not much specific to say about his book, because it's collected from his blog. If you like his blog, you'll like the book. And even if you've read every post on his blog, you should still buy the book. Because he's been writing that great blog for free, and at least deserves some beer money for the effort.
I have worked in the advertising field for close to 40 years and for the most part, loved every minute of it. Bob Hoffman's analysis of what is truth and what is bulls*** had me laughing and agreeing all the way through. He's brilliant, acerbic, and a downright curmudgeon but he's totally right about the internet and the ridiculous claims made about how it has changed the advertising world forever. Read this book... and weep if you've blown your precious marketing dollars by following the web hucksters advice. You will be glad you found the ad contrarian before you lost the farm altogether.
I enjoy books with the audacity to speak the truth.
Or at least the truth as seen by the author.
You don't have to agree with everythng a writer puts down in print to admire and respect him.
All you need is the knowledge that he arrived at his opinion by giving some concerted thinking about the subject.
Some things I knew Gary Halbert was wrong on. But he is still often praised because he put his opinions out there and why he thought them.
I feel the same way about Mr. Hoffman.
If you are in advertising I think you will find this book refreshing.
Hoffman smashes some often repeated phrases while giving the reasons people that believe in them are wrong.
If you can, get the version so you can set it on the audio option to be able to listen to it as you relax is my suggestion. Then relax and enjoy.
0 Response to "∎ Libro Free 101 Contrarian Ideas About Advertising eBook Bob Hoffman"
Post a Comment